NCW Libraries

"Bitcoin is the digital age's novel, decentralized, and automated solution to the problem of money: accessible worldwide, controlled by nobody. Can this young upstart money challenge the global monetary order? Economist Saifedean Ammous traces the history of the technologies of money to seashells, limestones, cattle, salt, beads, metals, and government debt, explaining what gave these technologies their monetary role, what makes for sound money, and...

"An Independent and New Statesman Book of the Year Beyond the familiar online world that most of us inhabit--a world of Google, Facebook, and Twitter--lies a vast and often hidden network of sites, communities, and cultures where freedom is pushed to its limits, and where people can be anyone, or do anything, they want. This is the world of Bitcoin and Silk Road, of radicalism and pornography. This is the Dark Net. In this important and revealing...

"Called "one of the most disruptive brands in beauty" by Forbes, Glossier revolutionized the beauty industry with its sophisticated branding and unique approach to influencer marketing, almost instantly making the company a juggernaut with rabid fans lining up for a chance to buy its coveted products. It also taught a generation of business leaders how to talk to Millennial and Gen Z customers and build a cult following online. At the center of the...

Solid gold information from a Gold-level seller! Veteran eBay expert and author Skip McGrath presents a completely updated guide to the new, drastically altered site. Under its new management, eBay has instituted many important changes, and this revised edition addresses the company's modified fee structures, new (and controversial) feedback system, and more, while guiding sellers through the steps of starting, expanding, and automating a successful...

The Internet affiliate program industry is one of the largest and fastest growing digital revenue generators in the world, with more than $65 billion in total income brought in recently. It is because of programs like Amazon's Associate program, which has been around for more than a decade, which allows casual, every day users of the Internet to install widgets and links on their Web sites that link back to Amazon products. Users like you can earn...

The current crisis of democracy, the growing economic inequality between rich and poor, our narcissistic social media culture and the looming menace of AI all threaten us as never before. The challenges presented by technology have long been central in these issues, but how can we take advantage of the opportunities it provides to shape a better twenty-first century? The most important division of our age is between the 'tomorrows', those who believe...

Can the price direction of Ethereum be predicted for periods of days, using non-financial measurements of demand, to facilitate hedging against emerging financial risks? On July 25th 2017 the SEC published guidance indicating that US securities laws may apply to token sales, effectively recognizing crypto coins associated with entities such as the DAO as a new asset class. In Mutual Distributed Ledgers, or Blockchains, trust is embedded and no explicit...

How does a small startup exit to a private equity company in just four years? The same way its organic traffic grows from a few thousand views to more than 100,000 views a month. Brand Primacy. If you want to promote and grow your brand, there's an SEO red carpet with your name on it. Believe it or not, Google has rolled that carpet out at your feet. All you have to do is take the first step. In Brand Primacy, you'll learn how to pair a solid SEO...

The Social Executive is a call to leaders to think about the multi-trillion dollar social economy and why they must join it to create wealth, or risk oblivion. It looks at how eight new people coming online a second impacts the way we connect and what that means for your business. Your customers are already there, researching, shopping, sharing, and wanting service. Are you? Or are you creating an opening for your competitors? Leaders know about social...

Tu negocio en la nube La guía práctica total para autónomos y pequeños y medianos empresarios Las crisis también son momentos de grandes oportunidades. Y la buena promoción de un e-commerce es fundamental para asegurarse el éxito de cualquier aventura empresarial, por pequeña que esta sea. Es un hecho indiscutible que el comercio electrónico mundial ha crecido de manera abrumadora estos últimos tiempos, quizá acuciado por la necesidad...