In October 1985, at age twenty-seven, the author, with a good idea and scant experience, opened what would become one of New York City's most revered restaurants, Union Square Cafe. Little more than twenty years later, he is the CEO of one of the world's most dynamic restaurant organizations, which includes eleven unique dining establishments, each at the top of its game. How has he done it? How has he consistently beaten the odds and set the competitive...

Danny Meyer started Shake Shack with the idea of a hot dog cart in Madison Square Park, and donated 100% of their profits to the park as a "community wealth venture." Now they are Union Square Hospitality Group, offering food in unique environments with warmth and hospitality. Get an insider look at the Shake Shack community around the world-- and learn how to cook Shack-cago Dogs, ShackBurgers, and hand-spun shakes and concretes.